Friday, May 23, 2014

Mario Tricoci's "Make Me a Model" Runway Show

 Mario Tricoci Hair Salons & Day Spas and their partners including Jockey, International, Inc. announced the winner of Mario, Make Me A Model and the Jockey Ad Competition for 2014 as Julia Swibes at The Finale Fashion Show Event: Killer Collections and Mario, Make Me A Model Friday, May 16 at the Museum of Broadcast Communications.

The winner was selected after all five contestants completed 12 weeks of training with Factor Women, Chosen Model Management and Fitness Formula Clubs, received dramatic makeovers at Mario Tricoci Hair Salons & Day Spas, shot individual promotional TV spots with CBS2 Chicago, a print ad shoot and a fashion shoot with Matt Ferguson for Michigan Avenue Magazine and finally the runway walk on last week at the Museum of Broadcast Communications.

The conclusion of the competition was a major fashion show for a crowd of more than 500 featuring more than 25 professional models wearing spring looks from celebrated Chicago designers such as: Agnes Hamerlik, Azeeza, Lagi Nadeau, Misanthrope and Two Penny BlueFor those of you who missed last week's show, take a look...until next year, Mario!

Photos c/o: Matt Ferguson

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